Happy hump day, !

This week, we delve into the under-penetrated livestock insurance market. In the U.S, less than 1% of farmers have livestock insurance despite being a $106B sector.

Insurtech funding in LATAM is facing a sharp pullback, dropping from $420M in 2021 to $92M in 2024, representing a shocking 40% yoy fall.

Investors worldwide are increasingly becoming more risk-averse except for the younger generations that care more about digital experience and flexibility in their insurance investments.

— Insurance 150 Team

Table of Contents

• Data Dive

• Trend of the Week

• Market Movers

• Insurtech Corner

• Deal of the Week

• Macroeconomics

• Interesting Articles

• Tweet of the Week

The Beefed-Up Opportunity in Livestock Insurance

The global livestock insurance market, once an afterthought, is now racing to keep pace with rising risks. Disease outbreaks, climate volatility, and supply chain disruptions are driving demand for coverage that protects ranchers from financial ruin. With premiums expected to more than double from $4.34B in 2023 to $9.4B by 2033 (CAGR: 8.97%), this underpenetrated market is getting the attention of insurers.

AI-driven risk assessment and blockchain claims processing are making policies more efficient, but adoption remains low. In the U.S., less than 1% of farmers have livestock insurance, despite the sector generating $106B annually. As meat consumption rises and sustainability concerns grow, tailored coverage solutions could be the next major play in agri-insurance. The real question: Who’s ready to take the lead?​

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Investors Are Getting More Risk-Averse—Except Gen Z

From Japan (83%) to the U.S. (68%), investors worldwide are becoming more conservative, prioritizing financial security over high returns. The biggest concerns? Healthcare costs, cybersecurity, and property risks. Even affluent investors—typically more risk-tolerant—are stacking up insurance policies at a higher rate than ever.

But here’s the twist: Gen Z investors are bucking the trend. Younger buyers care less about price and more about product flexibility, digital experience, and quick claims processing. Meanwhile, sustainability still isn’t a dealbreaker, with just 5% of buyers citing ESG as a key factor in insurance decisions.

For insurers, the message is clear: Security sells, but innovation wins younger customers. Expect continued demand for protection-focused products—just don’t forget to cater to the next generation of policyholders.

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LATAM Insurtech Funding Faces Steep Decline

After a meteoric rise in funding, LATAM’s insurtech sector is now facing a sharp pullback, with total investment plummeting from $420 million in 2021 to just $92 million in 2024—a staggering 78% drop. The sector enjoyed strong momentum between 2018 and 2021, fueled by growing digital adoption, investor enthusiasm, and favorable regulatory shifts. However, macroeconomic headwinds, rising interest rates, and tighter venture capital markets have forced a sharp correction over the past three years.

Despite the downturn, the region’s insurance technology sector remains critical for market expansion and financial inclusion. While mega-deals have disappeared, mid-sized and niche-focused players are still attracting capital, particularly in embedded insurance, AI-driven underwriting, and parametric solutions. The funding shift suggests that investors are becoming more selective, prioritizing sustainable unit economics over rapid customer acquisition.

Looking ahead, LATAM insurtechs must adapt to a new funding reality—one that prioritizes profitability, strategic partnerships, and operational efficiency over aggressive expansion. As global investors recalibrate risk exposure, those with proven models, clear market differentiation, and strong distribution networks will be best positioned to weather the downturn and seize future opportunities. Survival in this market will depend on capital efficiency and the ability to deliver tangible value in a cost-conscious environment.

Brookfield Bets Big on UK Pensions

Brookfield is crashing the UK pension insurance party, and it’s bringing deep pockets. Through its Blumont Annuity UK brand, Brookfield Wealth Solutions is making a rare move into the £40-50 billion bulk annuity market—where companies offload pension risks onto insurers. The Canadian giant’s timing is strategic: UK firms are desperate to de-risk, and the sector’s biggest players—Aviva, Legal & General, and Phoenix—aren’t leaving much room for new blood. But Brookfield’s $140 billion war chest gives it an edge. The big question: Will scale alone be enough to break into this tightly held market? Or is this the start of a wave of fresh capital entering pension insurance? Either way, one thing is clear—Brookfield’s not here to play small.

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The Trump Tariff Tango: The (White) House wins

The U.S. is threatening to slap a 10% tariff on Canadian oil, and the numbers are ugly. Goldman Sachs estimates it would hit Canadian producers for $7 billion annually—ouch. But U.S. consumers get it worse, with a $22 billion blow in higher prices. The real winner? The U.S. government, raking in $20 billion a year in tariff revenue.

Canadian heavy crude isn’t going anywhere—it’s too crucial for U.S. refiners—but the costs will be shuffled between producers, consumers, and traders. Some experts argue Canadian oil producers might not take the full hit, given how essential they are to U.S. refineries. Others worry about the long-term damage to North American energy ties.

Bottom line: If Trump follows through, get ready for pricier gas, tighter margins, and an economic headache on both sides of the border.

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